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Social media: is it taking over your business?

March 16, 2016


Social media is now the number one activity on the internet.

Do you know what this means? Think back to that time when you saw your employee sitting at their desk texting their “grandmother…” What they were really doing was sitting there snapchatting you when you walked away then sharing a Facebook status about that email you sent to them five minutes earlier! You know what, your employees are probably on social media right now.

It was only the other day we heard two interesting facts:

  1. Ashton Kutcher and Britney Spears have more Twitter followers than the entire population of Sweden, Israel, Norway and Switzerland.
  2. If Facebook were a country it would be the third largest country in the world.

Putting that into perspective, we think it’s safe to say your employees are using social media at work.

Why is social media use at work such a burden for employers?

  • it is proven to affect your employee’s productivity
  • they could inadvertently be disclosing confidential information
  • they are using your equipment for their own personal use
  • they are possibly saying things about you
  • they might be causing harm to other employees i.e. bullying/harassment.

Social media updates and things posted out of work hours have previously been thought of as none of your business. That’s not true!

A well-constructed social media policy is probably all you need.

An effective social media policy can define authorised/sanctioned use of social media during and outside of work hours and acceptable/unacceptable conduct. This comes particularly handy when your employee lists their employer on their social media page. Think of the possible brand damage if the public saw some of the activities your employees got up to after work hours.

In addition to a sturdy social media policy, your employment contracts can also refer to and require compliance with social media policies. If this doesn’t work (which isn’t likely) we can offer face to face training with your employees and where we can run through a few ‘do’s and don’ts’.

For more information on social media policies, clients should contact the HR Assured team. If you’d like more information about the benefits of becoming an HR Assured client contact us today for an informal chat.